Résumé

I am a Seattle-based, product design director with more than 20 years of experience leading designers, teams, and delivering end-to-end UX and product design. My primary focus is leading product design in cross-functional contexts, and delivering innovative, high-value product experiences using a full palette of creative and collaborative methods.

Experience

Head of UX (director of product design and research)

ServiceChannel・Remote・March 2024 – present

B2B enterprise SAAS /makes facilities management platform and services marketplace

• Directed all product UX, managed and hired design leads and ICs, peer on product leadership team
• Built new business-metric grounded UX roadmap, orchestrated with product and engineering
• Developed design strategy across multiple SaaS web and mobile apps, managed services, and a two-sided B2B marketplace, inclusive of design system, design process, reviews, and metrics
• Developed and established UX career levels, designer skill development, and all UX team rituals

Director of product design

Highspot・Seattle, WA・May 2021 – June 2023

Pre-IPO, B2B enterprise SAAS / makes sales enablement products for CMS, LMS, sales, and analytics

• Led product designers and UX researchers, directly managed designers
• Co-led all analytics and data visualization product features (40 people / 4 teams cross-function)
• Co-led cross-team product design (20 product designers and design managers)
• Reported to chief design officer, worked frequently with CEO, co-founders, other executives, and VPs
• Responsibilities included budgeting, hiring, promotions, org structures, scaling design processes, and managing partnerships across design, PM, engineering, QA, research, services, and marketing
• Created processes for design managers, design critiques, reviews, design system governance, tools, documentation, team communication, and career levels
• Built design culture: led UX collaboration and communication working group, career guidance
• Initial title was principal product designer (May – Sept 2021), also delivered end-to-end product design
• Highlight: my team’s analytics UX features were uniquely responsible for Highspot being named the leader in The Forrester Wave, beating primary competitor Seismic on its most competitive “home turf”

Principal product designer

Qualtrics・Seattle, WA・September 2018 – April 2021

Pre-/ post-IPO, B2B enterprise SAAS / makes products for employee and customer experience, surveys

• Reported to chief experience officer, then head of design, worked regularly with president / CEO and VPs
• Team lead for product designers, UX and data researchers, hired and (dotted line) managed design and research managers, designers, UX writers, and researchers; managed first design interns
• Co-led all enterprise administration platform features (25 people / 4 teams cross-function), including license management, permissions, user management, system governance, data privacy, admin analytics
• Key role in hiring product designers (grew from 7 to 40), along with UX researchers, writers, PMs, and engineers
• Created processes for design managers, designer and researcher onboarding, design critique and review
• Organized and facilitated multi-product design system work on navigation, patterns, and components
• Built design culture: UX ethics group, UX coffee shop, design book library, career guidance
• Delivered end-to-end / full stack product design, and strategic information architecture models
• Highlight: my team designed and shipped an average of 4 new features per quarter, integral to “land and expand” business strategy and to Qualtrics winning largest customer deals in its history

Principal product designer

ExtraHop・Seattle, WA・October 2016 – August 2018

Pre-IPO, B2B enterprise SAAS and on-premises / makes computer network security products

• Reported to head of product, then to co-founder / CTO
• First principal product designer hire, established design processes, grew junior designer to senior, managed design contractors, expanded design team, mentored tech writers into UX writing roles, created cross-team creative guild with all designers and writers
• Delivered end-to-end / full stack product design and strategic information architecture models
• Led design system, Sketch library, UI engineering partnership
• Highlights: my team designed and shipped 4+ new features per quarter, which were integral to the company's pivot and “unicorn” status, plus the product UX became a major selling point and transformed ExtraHop’s marketing strategy

Senior UX architect

Moz・Seattle, WA・November 2015 – August 2016

Pre-IPO, B2B enterprise and SMB SAAS / made inbound marketing analytics and SEO products

• Reported to VP of user experience, worked closely with CMO and 6 product GMs
• Led UX architecture for SAAS licenses, multi-product permissions, user payments and financial systems
• Researched and designed features for multi-user collaboration and multi-product workflows
• Developed team UX practices and processes, including design system and documentation conventions

Co-founder and head of UX ・product designer・information architect

Juxtaprose (agency and consulting)・Seattle, WA・2004 – 2015

Knowledge consultant・senior information architect

AAA of Northern California (consumer insurance and travel)・San Francisco, CA・2003 – 2004

Senior UX designer・information architect

Simmedia (agency)・Marin, CA・1999 – 2003

Earlier roles

Director of web and IT・ecommerce startup co-founder・librarian・software developer

Additional background

Tools and technologies

Figma, FigJam, Figma Slides, Miro, OmniGraffle, Sketch, Adobe Creative Suite, Mural, Axure, HTML5, CSS, Javascript, Amplitude, Gainsight PX, Google Analytics, Agile, Kanban, Scrum, Jira, Airtable, Trello, Git, SQL

Selected education and training

• Bachelor of arts degree in mathematics, University of California, Santa Cruz
• Design Leadership Fundamentals, taught by Peter Merholz
• Outcome-Driven UX Metrics, taught by Jared Spool
• OOUX at Enterprise Scale, taught by Sophia Prater
• Presenting Data and Information, taught by Edward Tufte